Information about Link Building or Exchanging Links

Link building is usually consider as a part of search engine optimization. The reason behind is that Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is one of the most important tasks you can undertake to promote your website with the search engines.

For example if there is a link on some web site pointing to yours, and the text used to generate the link is the phrase ‘medical billing' the search engine will associate our site with that phrase. As a result when someone is searching for the term ‘medical billing’ the search engine will display your web site.

Methods of Link Building:

1. Paid or Free Directory Listing: Search for the directories on the web that will let you list your web site. Some of them providing free listing in their directories, normally they ask you to put their website link on your website (link exchange).

2. Exchanging Links: Search websites which are offering link exchange with their website (eg: http://www.vocisinc.com/health/links.htm). Email the web site owners or webmaster with a proposal to include a link to your site with a counter proposal that you will (or have already) linked to them.

3. Link purchasing: A number of online marketing companies act as Link Brokers reselling the links from one web site to another.

4. Bookmarking on Social networking websites: Put a link to your website on your profile. Like putting your website link on under profile in websites like linkedin.com, myspace.com, facebook.com or orkut.com

5. Blog or Forum commenting: Most of blogs and forums let you leave comments that will also include a link back to your site if you place it.

Managing Link building of your website is extremely labour intensive and time consuming job and you can hire a professional for this as well.